Tampa Bay, (PPC) Pay Per Click Help

What is Pay Per Click?
PPC is an internet advertising venue in which advertisers pay a website host if a user clicks on an ad displayed by thewebsite host. If you create a search on google, and there are 3 or more advertisers bidding on the keyword your searched; the first 3 listings, and all listings going down the right side are "paid advertisting". Google Adwords and Google Adsense is the login for advertisers and website owners. The entire opperation is tracked by Google who takes a percentage of each transaction. There are also similar systems hosted by Yahoo and other various search engines. You only have to Pay if someone clicks on your ads. PPC can be an extremely useful tool to any business if implemented and tracked appropriately. It is very easy for businesses to have negative returns with PPC if they use it incorrectly.

How does PPC work?
For any particular google search there is only space for 3 paid listing at the top and 8 to the right. This limited amount of space creates competition amongst advertisers who have good reason to pay to be there. Each market has a different competition level based on its opportunity cost to advertise. The range can be anywhere from $.10 - $12.00+ Per Click. For example: The average bid to have your ad display for the word "Buy Car" is around $8.00 Per Click, but "Sell Artwork Online" is only $.50 cents. Even though $8 is alot for one click, if that click turns into a car sale it is still worth it for the car seller to pay out thousands a month in PPC Advertising. The art market (which I adore) is not as competitive, and bidders cannot afford to pay as much; the opportunity cost is just not there. Each market will also have sub markets in which the PPC bidding can be significantly higher or lower than its relatives. As Bidders change how much they are willing to spend for a word "the going rate" will incrase and decrease on an hourly basis. If the average bid rate is $8.00/click for "buy car" the rate will fluctuate up and down between $6/c - $10/c. Optimizing your PPC campaign is about getting your ads listed while paying $6 instead of the other guy who is paying $10. A good PPC manager will understand all of your sub markets and observes them daily to get your ads displayed at the lowest possible price. PPC Managers also track and how much you are spending and compares it to the amount of new customers it brought in. This information can show or deny that the PPC campaign is giving a profit or not.

How can Pagoda save me money when using PPC?
All knowledge bases take a lot of time to master, PPC is no different. To create an optimized PPC campaign you need someone who is knowledgeable in Regular Search Engine Optimization, has extensive Adwords experience, has business finance concepts, and happens to be a good copywriter.
There are tons of articles, forums, books, and google releases that you can read to educate yourself on PPC. The question is do you have 200 hours to spend learning this material? There is a definite and real opportunity cost to hire us to create your PPC campaign for you. When you hire Pagoda Web Design to create and manage your PPC campaign you are paying for years of experience. We have dealt with PPC campaigns ranging anywhere from $300/month to $20,000/month. We save you money because we know how to set up your campaigns, which keywords are more likely to convert, and how to get the lowest possible bid rate.

We will...

• Perform in depth Main market and Sub market research to understand your business
• Create your campaign, adgroup, keywords, and bid rates
• Make suggestive content changes for your site to give you the most efficient bid prices
• Monitor your campaign weekly, bi-weekly or monthly

The average PPC campaign initially takes about 20 hours to research and setup. The amount of hours a month you would like us to monitor your campaign is up to you, but 3 hours a month should be the minimum. The initial research and setup time will vary directly on the size of the project, 20 hours being the average setup time.